Chris Tarry Digital DownloadsWed, Jul. 9 2008
We created a system to generate unique codes for his digital downloads that he can then print on artwork, postcards, whatever to sell at his gigs.
This way, he doesn't have to lug a bunch of CD's around as he travels the globe.
It also takes advantage of that "in the moment" impulse purchase.
Customers simply click the "Redeem Voucher" button on the site and enter the code on the next page to get their music.
We actually talked about this a while back with David Binney, so credit to Dave - we're planning to take care of him in the next Binney site upgrade coming soon...christarry.com