The Laziest Kids Summer Media Survey Ever

Thu, Jun. 4 2015

Last night, I surveyed four kids who were conveniently located in my living room, to get the scoop on their current media habits.

Here is the data from this groundbreaking study:


Tyler (m), age 9

Lyla (f), age 5

Skybella (f), age 9

Nicolette (f), age 4


My living room.

I observed the older participants, Tyler and Skybella, basking in the glow of Skybella’s iPhone 6 Plus as a steady barrage of message alerts from their friends on the topic of the upcoming school Field Day, kept them riveted to the huge screen. Tyler does not have a phone of his own, so the experience was especially thrilling for him. Both subjects appeared to enjoy the shared social activity of messaging together immensely.

The younger participants engaged in a game of “get my dad!” as I observed the older participants in their environment.

Before the older participants could Facetime Jake (also age 9), I engaged all of the children to ask them a few questions about their media habits.


What movie are you looking forward to most?

Jurassic World


Because I like the dinosaur animatronics and special effects

What is your favorite app right now?



Because you can go mining, get creative & play with friends.

What is your favorite console game?

Destiny (PS4) demo mode


Don’t tell them that you only let me play in demo mode.


What movie are you looking forward to most?



It looks really cool because it takes place in the future.

What is your favorite app right now?

Dumb Ways to Die 2


It’s really fun and there are a lot of stations (worlds) to play.

What is your favorite console game?

Just Dance (Wii)


I like music and dancing.


What is your favorite movie or TV show right now?

Ariel (The Little Mermaid)


Because she has a mermaid tail and she swims in the sea.

What is your favorite app?

My Playhome


Because I can make up stories with the people.


What is your favorite movie or TV show right now?



I like the mermaid.

(sensing a strong common theme here with the younger participants)

What is your favorite app?

Candy Crush


(Shrugs her shoulders and giggles)


What is your favorite song?

“See You Again” (from Fast and Furious 7, which none of them have seen)

Now if you'll excuse me, we have a mermaid app to make...

Mystery Word Town is Live

Wed, May. 20 2015

Launch day is intoxitcating.

And good reviews don't hurt.

We found out this morning that Mystery Word Town is a Children's Technology Review Editor's Choice.

Officially, we launch tomorrow, but we quietly flipped the switch this afternoon.

You can download Mystery Word Town right now, right here.

We always soft launch to give ourselves some room and it also gives us a chance to get some early iTunes reviews.

Our Android development has gone surprisingly smooth, thanks to Unity 3D, so we accelerated testing to push for a (brace yourselves)...multi-platform launch tomorrow.

That's a first for us.

Steve had to run, leaving the app processing for Google Play store production, but he'll have a look when he gets back to a machine and if everything checks out, he'll ship it.

It's so crazy, it just might work.

Stay tuned...

* UPDATE - Mystery Word Town is available on Google Play, download here for your Android tablet or phone

Making of the App - in Pictures

Thu, May. 7 2015

At 9:55 PM EST last night, I got the message from Apple:

It's been a great effort to get here. The last month has been a blur of development and testing to hit our target submit date, and I couldn't be happier to report that we made it. The app will be available in the App Store in two weeks, on May 21st. Today, I thought it would nice to take a breath and reflect, and to celebrate, the making of Mystery Word Town - in pictures: