App Marketing 101 - If You've Got It, Flaunt ItMon, Mar. 11 2013
Our upcoming Educational app, Mystery Math Town, features a colorful cast of quirky townspeople created by our Aussie artist, Lis Cherry.
Each of the 27 characters is represented in the game by a talking portrait (some are quite chatty) so I'm extremely fortunate to have a wealth of wonderful character-driven art to use in our promotional efforts.
With launch just 3-4 weeks away, I want to build interest in the game now.
It would be easy to just slap the portrait art about, plastering our SM channels with the characters as they appear in the game.
But we decided instead to reveal the characters in a unique series of time released virtual trading cards, on our Facebook page and Pinterest, and right here.
Collect them all!