Dear Flash...

Thu, May. 1 2008

Dear Flash,

You've been very good to us over the years and we don't want you to think we're ungrateful, but we're kinda wondering if you've heard of the 80/20 rule?

The 80/20 rule can be looked at from many perspectives but essentially boils down to the notion that it takes 80% of the effort to finish the last 20% of the job.

And well, not sure how to put this so I'll just spit it out - seems to us there's a big fat 20% still on the table.

Here's a quick wish list. We'd really appreciate it if you'd do something about the following:

  • Finish what you started with the new, better text handling. Static text is so clean and sharp and beautiful but why does dynamic text have to suffer so?
  • Now that you and Photoshop and Illustrator are family, can you agree to use the same keyboard shortcuts - please?
  • A better de-bugger would be nice - one that finds simple errors like referencing undefined variables because you've got fat fingers and hit two keys when typing.
  • I wish you would make me breakfast every morning.

We can probably live without the last one if you can do something about the others.


Nineteen-Eight Records is Live!

Wed, Apr. 23 2008

The website is live and the store is open for business.

Working with Anthony and Henry has really elevated the record label website form and features. It’s exciting to see these guys really pound the CMS and put every little bell and whistle to good use. We think they’ve made some excellent choices with their custom banners as well – they can set a different banner for each page and each artist.

Really looking good and we wish them all the best.

Thinc Design Website Launch

Thu, Apr. 17 2008

The new Thinc Design website is live.

Thinc is an exhibition design firm who works on all facets of project development, from planning to implementation.To put it in other terms, they specialize in designing interactive spaces to engage people.

So of course, they need a cool website.

We built the site in Flash with a custom CMS to manage the content.You’ll notice some light animation, including programmatically-generated dynamic menus.

The website offers lots of information without ever feeling heavy.Check out “About Our Work” to see examples of projects, like the National September 11 Museum at the World Trade Center.